Finance for media and communications
Production equipment holds value and rental businesses know it. The harder question is funding the gap between a commission and its final payment.
Request a callback- Commonly funded
- Cameras, studio and broadcast kit
- Typical facilities
- Asset finance, invoice finance
- Lender focus
- Commissions and client quality
This page describes what businesses in this sector typically fund and what lenders generally look for. It is not a recommendation, and what is available to you depends on your own circumstances.
About media & comms
Professional production equipment is genuinely fundable. Cameras, lenses, lighting and broadcast systems from recognised manufacturers hold value well and have an active rental and resale market behind them, which gives asset funders real confidence.
Project cash flow is where the strain shows. Productions are commissioned, crewed and delivered long before final payment arrives, and staged payments rarely align with when costs are actually incurred. Invoice finance against commissions and broadcaster contracts is the usual remedy.
What gets funded
- Cameras, lenses, lighting, grip and sound equipment.
- Studio build, acoustic treatment, green screen and gallery installation.
- Post-production suites, edit systems, colour grading and storage.
- Broadcast and outside broadcast equipment, including vehicles.
- Rental fleet expansion for equipment hire businesses.
- Working capital against commissioned productions.
What lenders assess
- Whether commissions are contracted, and who the counterparty is.
- How much income comes from broadcasters or large corporates rather than smaller clients.
- Utilisation, for rental businesses — idle equipment is a funder's concern.
- How quickly technology in your particular niche becomes obsolete.
- Insurance cover, given how portable and how frequently damaged this equipment is.
Frequently asked
Can I fund a rental fleet?
Yes, and it is a well-established niche. Funders will look at utilisation rates and the mix of equipment, and will generally prefer recognised professional brands with predictable resale values over consumer-grade kit.
Can production costs be funded before delivery?
Where there is a signed commission from a creditworthy broadcaster or client, often yes. The funder is effectively lending against that contract, so its strength matters far more than your own balance sheet does.
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Tell us what your business does
We will tell you which funders lend into your industry, and roughly what they are likely to say.
